Unified Against Adversity: Flowserve’s Response to COVID-19

As the COVID-19 pandemic unfurled, the urgency to communicate solidarity and continued support to our employees and customers was paramount. With a tight span of 2 days, the mission was to conceptualize, edit, and finalize a video that conveyed our unyielding commitment, especially to our customers pivotal in maintaining the essential infrastructures for towns and cities.

The video was not merely a message; it was a testament to Flowserve’s resilience and collective endeavor to make a difference amidst challenging times.

My Role:

  • Creative Direction: Led the narrative and visual tone of the video to encapsulate Flowserve’s ethos of solidarity and unwavering support.
  • Project Management: Orchestrated the tight timeline efficiently ensuring the concept was well-articulated, edited, and finalized within the 48-hour window.
  • Hands-On Support: Provided additional support wherever required to ensure the quality and timely delivery of the video message.


  • Video Execution: Entrusted the video editing to Travis Ivy, our Senior Video Editor, whose adept skills brought the envisioned message to life.