FLOWSERVE IIOT PLATFORM LAUNCH
New Industrial IoT Business Takes Flight
he Internet of Things (IoT) has the potential to revolutionize industrial plants, but so far, that promise has gone largely unfulfilled. However, Flowserve has made significant investments in an ambitious platform that positions them to lead the way in realizing the potential of the IoT in this sector.
- Branding and Messaging
- Campaigns and Launches
- Creative Digital and Web
- Public Relations Designs
- Social Media
- Video and Animation
The Strategy
A new technological and services platform means new competition and communication challenges. Research showed an opportunity for a new take on IIoT, where a bold branding approach and pragmatic messaging would make it clear a comprehensive IIoT solution was at hand.
Watch the Pre-Launch Teaser ⇒
The Rise of RedRaven
The insights gained from the led workshops, research, and analysis drove us to propose a daring concept, which came to life in RedRaven. In collaboration with our agency we developed the name, I designed the logo and created the brand for this initiative.
A Bold Brand for the Platform
The insights gained from the led workshops, research, and analysis drove us to propose a daring concept, which came to life in RedRaven. In collaboration with our agency we developed the name, I designed the logo and created the brand for this initiative.
Content That Captures Attention
A dedicated section of the Flowserve website explains RedRaven technology through video, graphics, and content. Easy first steps make the offering real to drive action. We also created magazine publications’ social graphics to help promote the launch
A Consistent Experience
We applied a uniform user experience to the RedRaven brand across customer-facing touchpoints, including designing a user interface for the Insight Portal, the software application of RedRaven.
Videos Simplify Technical Concepts
Videos describing key technologies like LoRaWAN and introducing technologies for valves to allow customers to envision applications in their environments.
Perspective From Engineers, for Engineers
White papers, blogs and interviews with subject matter experts offer validation for decision makers.
Virtual Launch Event
Leading the content, video, graphics, and media assets helped Flowserve make a huge impression in the media.
The Impact
Twenty-four hours after the launch, Flowserve had achieved: coverage from 11 reporters who attended the event; 1,300 visits to their new website section; an overall traffic increase of 17%; and seven requests for discovery conversations with customers.
