FLOWSERVE IIOT PLATFORM LAUNCH

New Industrial IoT Business Takes Flight

The promise of the Internet of Things (IoT) in industrial plants has largely gone unfulfilled. Investments in an ambitious platform have put Flowserve in a position to change that.

  • Branding and Messaging
  • Campaigns and Launches
  • Creative Digital and Web
  • Public Relations Designs
  • Social Media
  • Video and Animation

The Strategy

A new technological and services platform means new competition and communication challenges. Research showed an opportunity for a new take on IIoT, where a bold branding approach and pragmatic messaging would make it clear a comprehensive IIoT solution was at hand.

Watch the Pre-Launch Teaser ⇒

The Rise of RedRaven

The insights gained from the led workshops, research, and analysis drove us to propose a daring concept, which came to life in RedRaven. In collaboration with our agency we developed the name, I designed the logo and created the brand for this initiative.

A Bold Brand for the Platform

The insights gained from the led workshops, research, and analysis drove us to propose a daring concept, which came to life in RedRaven. In collaboration with our agency we developed the name, I designed the logo and created the brand for this initiative.

Content That Captures Attention

A dedicated section of the Flowserve website explains RedRaven technology through video, graphics, and content. Easy first steps make the offering real to drive action. We also created magazine publications’ social graphics to help promote the launch

A Consistent Experience

We applied a uniform user experience to the RedRaven brand across customer-facing touchpoints, including designing a user interface for the Insight Portal, the software application of RedRaven.

Videos Simplify Technical Concepts

Videos describing key technologies like LoRaWAN and introducing technologies for valves to allow customers to envision applications in their environments.

Perspective From Engineers, for Engineers

White papers, blogs and interviews with subject matter experts offer validation for decision makers.

Virtual Launch Event

Leading the content, video, graphics, and media assets helped Flowserve make a huge impression in the media.

The Impact

Twenty-four hours after the launch, Flowserve had achieved: coverage from 11 reporters who attended the event; 1,300 visits to their new website section; an overall traffic increase of 17%; and seven requests for discovery conversations with customers.