As part of the transformative agenda, Flowserve 2.0, an initiative aimed at redefining the contours of Flowserve’s operational and organizational landscape, the Leadership Development Campaign emerged as a cornerstone. Spearheaded by the Human Resources department, this campaign was meticulously crafted to hone the skills of existing and budding leaders within Flowserve’s expansive cadre, fortifying a leadership pipeline primed to navigate the challenges of a dynamic industrial landscape.
My Role:
- Creative Direction: Led the creative helm, conceptualizing a visual narrative that resonated with the aspirational essence of leadership development, ensuring a coherent and engaging user experience.
- Team Coordination: Fostered a collaborative environment, guiding Graphic Designer Laura Pena and Videographer Travis Ivy, ensuring the visual and narrative coherence of the campaign’s message.
- Brand Guidance: Ensured the campaign’s visual elements impeccably aligned with Flowserve’s brand ethos, nurturing a seamless integration with the overarching narrative of Flowserve 2.0.
The campaign was not merely about learning; it was an invitation to envision, lead, and foster a culture of continual growth and innovation, propelling Flowserve towards a horizon of amplified potential and enhanced operational excellence.
