Flowserve has many facilities around the world that make products that are meant to work in harsh and dangerous environments. Like most facilities, the equipment used to make these products are dangerous if not used properly.
The most important thing is the safety of our associates. Our CEO wanted a campaign that was more effective than what was previously used. He wanted the campaign to focus on hand safety.
We thought of bringing the element of family, friends and daily tasks into play and how difficult life would be without your hand(s) with something as simple as not being able to hold your daughter’s hand.
My Role
- Met with Executives to plan and finalize project
- Creative Direction
- Conceptualization
