Enhancing User Experience for RedRavem IPS Insight

The initial user experience of the IPS Insight left much to be desired. With a non-responsive UI and a lack of design consistency in terms of fonts and colors, it was clear that the interface didn’t align with the brand standards. The unveiling of RedRaven presented an opportune moment to revamp the UI to resonate with the RedRaven branding, ensuring a seamless and aesthetically appealing user interaction.


  • Collaborate with RedRaven Engineers to gain a comprehensive understanding of the original system.
  • Engage with customers to gather feedback on the challenges they were facing with the existing UI.
  • Address customer challenges through a meticulously crafted iterative design process, aiming for a clean and user-friendly interface.
  • Develop an initial design draft for the app to secure budget approval for a major design overhaul.
  • Provide creative direction in collaboration with Flowserve’s App Vendor to ensure alignment with the envisioned design standards.

Skills Employed:

  • Creative Direction: Orchestrated a coherent vision to transform the UI, aligning with the RedRaven branding.
  • UI/UX Design Concepts (For Pitch): Employed design principles to enhance user interaction and experience.
  • Adobe XD: Utilized for creating user interfaces, ensuring a seamless user experience.
  • Adobe Creative Suite: Leveraged for design development, ensuring consistency with brand standards.

This project underscored the importance of user-centered design, demonstrating how a thoughtful approach to UI/UX can significantly enhance user satisfaction and brand coherence.