In 2023, I had the privilege of spearheading the update of the Flowserve Facilities Brand Book, a pivotal project aimed at ensuring consistency in branding across all our facilities worldwide. This undertaking required close collaboration with our dedicated Global Facilities Team, the driving force behind the implementation and construction of our facilities on a global scale.
My role encompassed:
1. Creative Direction: Guiding the vision and strategy to create a cohesive and standardized brand identity for Flowserve facilities.
2. Design Expertise: Leveraging my years of brand expertise and skills in InDesign, Illustrator, and Photoshop to craft visually compelling and effective brand guidelines.
Behind the scenes, our Senior Designer, Laura Pena, played a crucial role in bringing this vision to life.
This project exemplifies our commitment to maintaining a strong and consistent brand presence across the globe, reflecting the high standards and values Flowserve stands for.”