Flowserve – Environment Design for Corporate Office

Flowserve Logo

I have a penchant for distilling logos down to their simplest form, a process inspired by my work with resin and abstract art. The transition of this abstract aesthetic into logo design intrigued me, propelling me to experiment with shapes and hues. My goal was to achieve a minimalist abstraction of the logo while retaining its legibility. The idea of incorporating a mirror element appealed to me for its ability to capture reflections of the observer and the surrounding space, creating a connection between the logo and its environment, while also lending a sense of expansiveness to the area. This intertwining of abstract artistry with logo design not only enhances visual appeal but also invites engagement, offering a glimpse into the boundless possibilities of creative exploration.

Clear Acrylic and Mirrors oh my!

Wall elevation example