People who train Jiu-Jitsu get engulfed in it. They become obsessed in the art form and life the lifestyle. I noticed that there were really any lifestyle brands for Jiu-Jitsu so I decided to make my own. Everything made is by hand and it is individually numbered. After designing the logo I noticed that my logo was a combination of things that I didn’t realize I was pulling from. Jiu-Jitsu’s orgins are from Japan. the 33 at the end of the logo was brought in to bring the origin of the art. The Tagline is Pass, Smash, Submit.