People who train Jiu-Jitsu get engulfed in it. They become obsessed in the art form and life the lifestyle. I noticed that there were really any lifestyle brands for Jiu-Jitsu so I decided to make my own. Everything made is by hand and it is individually numbered.
After designing the logo I noticed that my logo was a combination of things that I didn’t realize I was pulling from. Jiu-Jitsu’s orgins are from Japan. the 33 at the end of the logo was brought in to bring the origin of the art. The Tagline is Pass, Smash, Submit.
I created a logo that can be evolved in different ways without losing it’s general identity. The different variations are used based on the apparel it’s on.
Why 33? The number 33 has been significant in my life growing up. I also make special edition pieces that have a limited quantity of 33 per design. Each design is individually numbered and after I’m soldout I destroy the design and files. You can check out the website on www.3threeapparel.com