ENVIRONMENTAL DESIGN · GLOBAL · ONGOING
Global Environmental Brand Rollout
Brand does not just live on screens. I work with architects to bring Flowserve’s identity into physical spaces — showrooms, facility walls, purpose installations, and environmental graphics across facilities in multiple countries.
PRODUCT BRAND & REVENUE IMPACT · 2019
RedRaven™ IoT Platform
Flowserve had built industrial IoT technology that could change the industry. It had no name, no brand, and no story. I built all three from zero — and the platform contributed to $533M in attributed revenue.
EXPERIENTIAL DESIGN · 2018–PRESENT
GLX — Global Leadership Experience
130 global leaders. 3 days. A CEO’s strategic vision needed to land as lived experience. For 8 years I have led the creative vision and direction for this event — setting the theme, the brand system, and the standard — and my team has raised the bar every time.
DTC CONSUMER BRAND · FOUNDER · 2021–PRESENT
3THREE™ Apparel
A premium BJJ apparel brand built from scratch — every decision mine. Brand, product, photography, ecommerce, community. 307% growth, 57% repeat customers, and 3% of every sale funds Jiu-Jitsu for kids.
PRODUCT BRAND IDENTITY · 2025–2026
Indigo — Flowserve AI Platform
A company-wide AI platform had no name, no identity, and no story. I led the naming process, built the brand system, and created the identity for a product used by 10,000 employees — built to communicate depth, not just capability.
CORPORATE IDENTITY STRATEGY · 2025–2026
Purpose, Values & Culture Transformation
A $5B company was pivoting from oil and gas to nuclear. Working closely with senior leadership, I helped shape the new purpose statement and revised company values, shepherded both through C-suite approval, and led the team in building the global graphic system and collateral that brought it to life worldwide.
MOBILE UX · PRODUCT DESIGN · CUSTOMER-FACING
FlowSync Mobile Application
A customer-facing mobile app redesigned for field engineers and plant managers configuring mission-critical Limitorque actuators at industrial facilities worldwide. Shipped and live.
PURPOSE-DRIVEN BRAND CAMPAIGN · ANNUAL
Building Better Safety
A global brand platform I built to change safety culture across 75+ Flowserve facilities. Wrote “Start Safe. Finish Safe. Home Safe.” — the platform line that became the center of everything. Sustained a TRR below 0.29 from 2022 through 2026, with a peak of 0.26 — top 1% of industrial manufacturers globally.
If you need a creative leader who can connect brand, business strategy, executive storytelling, and execution at scale, that is the work I do.