As an industry veteran who began my career as a Designer, I have learned by example and experience that servant leadership is key to building a culture of collaboration and innovation. On my team, there is one, key rule: Always look to invest and help each other. With this mindset, we are united in building unique and beautiful products through the harnessed power of collaboration.
MENTOR & ARTIST
My secret to delivering strong user experiences comes from establishing consistency through process improvement. It’s about finding a balance between changing priorities and long-term goals to ensure we aren’t limiting innovation with rules while still providing a stellar product.
In a world where customers face an onslaught of messaging, my team is creating thoughtful campaigns that cut through the noise and reach audiences in impactful and memorable ways. It’s about leveraging not just the opportunity of first impressions, but second, and third impressions: campaigns that build trust with customers. We dig into the “why” as well as the “what” in the stories we create.