$533M
Revenue attributed to creative direction
$6.5M–7M
Cost savings through creative operations
1.2M+
Creators reached through Askari Art
15+
Years shaping global brand at scale
SELECTED WORK
PURPOSE-DRIVEN BRAND CAMPAIGN · ANNUAL
Wrote “Start Safe. Finish Safe. Home Safe.” — the safety platform line that anchored a culture shift across 75+ facilities. Sustained a TRR below 0.29 from 2022 through 2026, with a peak of 0.26 — top 1% globally.
EXPERIENTIAL DESIGN
Eight years producing an annual three-day event for 130 global leaders that communicates a CEO’s vision and tops itself every year.
DTC CONSUMER BRAND · FOUNDER
Built from scratch — a premium BJJ brand rooted in community, purpose, and 307% growth. 3% of every sale funds Jiu-Jitsu for kids.
PRODUCT BRAND & REVENUE IMPACT
End-to-end brand creation for Flowserve’s flagship connected technology platform. From naming to launch narrative — $533M in attributed revenue.
“I have spent 15 years inside one of the world’s largest industrial companies — not as a vendor, not as an agency, but as the person responsible for what it looks like, what it says, and what it stands for. That kind of ownership changes how you think about creative leadership.”
Kaivan Askari
AWARDS & RECOGNITION
2022 Platinum Marcom AwardW3 Gold AwardW3 Silver AwardW3 Silver AwardAmerican Graphic Design AwardMarcom Creative Award
If you are building something that needs to be believed — by a C-suite, a global workforce, a new market, or a community of people who care deeply — that is the work I do.
Kaivan Askari
Frisco, TX