$533M
$10M+
1.2M+
15+
SELECTED WORK
ENVIRONMENTAL DESIGN · GLOBAL · ONGOING
Brand does not just live on screens. I work with architects to bring Flowserve’s identity into physical spaces — showrooms, facility walls, purpose installations, and environmental graphics across facilities in multiple countries.
75+ facilities across 4 continents. A brand system built to travel anywhere without confusing who it is.
PRODUCT BRAND & REVENUE IMPACT
End-to-end brand creation for Flowserve’s flagship connected technology platform, from naming and identity to launch narrative, sales enablement, and global rollout.
Supported $533M in attributed revenue through clearer positioning, stronger go-to-market storytelling, and enterprise sales tools.
DTC CONSUMER BRAND · FOUNDER
Built a premium Jiu-Jitsu lifestyle brand from scratch, combining product design, ecommerce, community, performance marketing, and purpose-driven storytelling.
Grew the brand 307% while donating 3% of every sale to help kids train Jiu-Jitsu.
EXPERIENTIAL DESIGN
Annual executive leadership experience for 120 to 130 global leaders, built from CEO strategy through theme, stage design, presentation systems, environmental graphics, motion, and live experience.
Helped align global leadership around strategy through a fully integrated executive experience.
MOBILE UX · PRODUCT DESIGN · CUSTOMER-FACING
A customer-facing mobile app redesigned for field engineers and plant managers configuring mission-critical Limitorque actuators at industrial facilities worldwide. Shipped and live.
Most creative directors in my sector have never shipped a product.
PRODUCT BRAND IDENTITY
Named and branded an internal AI platform built to turn institutional knowledge into searchable, conversational intelligence for 15,000+ employees.
Created a scalable identity system for enterprise AI adoption, internal trust, and digital product clarity.
WHAT I BUILD
My work sits where brand, business strategy, creative operations, and leadership meet. I do not just make creative work look better. I build the systems that make it stronger, faster, clearer, and more trusted across the organization.
Identity, messaging, visual standards, templates, and governance that help global teams move with consistency.
In-house teams, partner models, and creative workflows that improve quality while reducing dependency on outside agencies.
CEO narratives, leadership events, board-level presentations, and strategic communications that turn business direction into belief.
Naming, launch narratives, sales tools, and digital brand systems that make complex technologies easier to understand and sell.
Processes, standards, and operating models that reduce waste, improve speed, and connect creative work to business outcomes.
“I have spent 15 years inside one of the world’s largest industrial companies, not as a vendor or an agency, but as the person responsible for what the brand looks like, what it says, and how it shows up at scale. That kind of ownership changes the way you lead creative work.”
– Kaivan Askari
AWARDS & RECOGNITION
2022 Platinum Marcom AwardW3 Gold AwardW3 Silver AwardW3 Silver AwardAmerican Graphic Design AwardMarcom Creative Award
If you need a creative leader who can connect brand, business strategy, executive storytelling, and execution at scale, that is the work I do.
Kaivan Askari
Frisco, TX